Can Selfridges Future-Proof the Department Store?

Can Selfridges Future-Proof the Department Store?
Can Selfridges Future-Proof the Department Store?
The Context

Selfridges sales surged as the department store invested heavily in upscaling its unique mix of pop-ups, experiences and glitzy spaces for luxury concessions, helping the company to surf London’s international shopping boom. 

The Challenge

During a bruising pandemic year, Selfridges’ model has been tested: its dependence on luxury brands which largely cater to tax-free shoppers from abroad has made it vulnerable to the lengthy collapse in international tourism.

The Solution

Selfridges’ big bet on experiential retail enabled it to carve out a position of strength before the pandemic. Now it will need to adapt its model to a radically changed fashion market to remain a top performer in the post-pandemic world.

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