BoF Professional

BoF Professional

Virgil Abloh’s Blueprint for Black Advancement

23 December 2021 • By Jason Campbell

BoF Professional

Virgil Abloh’s Blueprint for Black Advancement

The late designer identified with the Black condition and set about designing not just products but a better future, writes Jason Campbell.

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The Beauty Industry Trends That Defined 2021

22 December 2021 • By Rachel Strugatz

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The Beauty Industry Trends That Defined 2021

Makeup made a much-anticipated comeback as a slew of new celebrities launched brands and big box retailers continued to build up their beauty departments.

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How Elena Velez Is Turning Buzz Into a Business

22 December 2021 • By Chantal Fernandez

BoF Professional Exclusive

How Elena Velez Is Turning Buzz Into a Business

The designer is developing a business model that does not rely on industry connections. Now, as her first collection hits Ssense, her strategy to prioritise collaborations and Midwest craftsmanship will be put to the test.

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How 2021 Changed China’s Fashion Market

21 December 2021 • By Zoe Suen

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How 2021 Changed China’s Fashion Market

BoF’s annual round-up of the forces that reshaped the world’s biggest fashion market over the last 12 months.

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Op-Ed | Sex Doesn’t Sell. Voyeurism Does.

21 December 2021 • By Eugene Rabkin

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Op-Ed | Sex Doesn’t Sell. Voyeurism Does.

‘Look, don’t touch’ is the ethos that pervades fashion’s exhibitionist post-pandemic look, argues Eugene Rabkin.

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Nike Ekes Out Growth on North American Demand

21 December 2021 • By Marc Bain

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Nike Ekes Out Growth on North American Demand

The sneaker giant’s sales rose just one percent as it navigated the fallout of supply chain disruptions earlier in the year.

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Zegna Goes Public As It Seeks to Chart a New Future

21 December 2021 • By Diana Pearl

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Zegna Goes Public As It Seeks to Chart a New Future

The Italian menswear company’s public filing, the latest in a slew of fashion IPOs in 2021, is just one piece of a larger plan to redefine the brand.

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Exclusive: Self-Portrait Founder Acquires Roland Mouret

20 December 2021 • By Zoe Suen

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Exclusive: Self-Portrait Founder Acquires Roland Mouret

Designer Han Chong is looking to build his own fashion group.

BoF Professional

In New York, a New Model for Young Labels

20 December 2021 • By Robert Cordero

BoF Professional

In New York, a New Model for Young Labels

Fledgling labels Susan Alexandra and Mirror Palais found traction with a model that melds Insta-friendly designs and direct-to-consumer sales with made-to-order local manufacturing.

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How to Market an NFT

20 December 2021 • By M.C. Nanda

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How to Market an NFT

Brands will have to navigate how to reach a new kind of audience in order to make their digital assets stand out.