Head of Marketing

OMNES is a fast-growing London label that’s changing the face of sustainable fashion. Responsibly produced and affordably priced, it’s a much-needed antidote to the disposable approach of big name fast-fashion brands, offering up clothes that are considered and impeccably made without costing the planet.

Main Responsibilities:

• Define the annual budget and budget revisions for Marketing and social strategy
• Set the marketing and social strategy
• Establish and implement a complete and integrated / omni-channel marketing and social plan
• Take ownership of development and implementation of the online and offline campaigns
• Develop customer-centric event concepts which deliver on brand positioning and the strategy
• Establish a key tone of voice
• Periodic reporting: competition analysis, benchmarking and best practices
• Build a CRM strategy and ensure the effective and efficient implementation of CRM campaigns
• Set CRM KPIs and monitor performance of the CRM activities
• Optimize OMNES’S visibility, at each door to deliver an on-strategy and consistent experience and brand image
• Lead the team to ensure flawless implementation of marketing plans (budget, themes, timeliness)
• Recruit, motivate, develop, coach and evaluate the team members to achieve targets
• Business planning period: prepare and present marketing section of the annual business plan and quarterly review presentations to the brand board
• Manage the budget in line with the marketing strategy

Requirements

• Bachelor's degree in Marketing or relevant field. Master's degree is preferred
• Minimum 8 years overall experience
• Good understanding of retail KPIs, CRM
• Excellent leadership and team management skills
• Strong analytical and negotiation skills with commercial awareness
• Highly organized and detail-oriented
• Solution driven, resourceful, resilient, determined