Customer Marketing Automation Specialist

Our purpose

Otrium is a purpose-led business – we see a future where all clothing is worn.

Every year, billions of items are produced globally but are never sold. Clothing goes unworn and often ends up in landfills. This is a huge waste of creative energy, labor, natural resources and investment. Otrium is changing fashion from the inside out: we are an online fashion outlet marketplace and we tech-enable designer brands to find an owner for every item they produce.

Our global business

Founded in Amsterdam and headquartered in the cloud, Otrium also has hubs in New York and London. As a digital-first company, we work around the globe and don’t need to limit our HQ to one location or a single hub. We want to ensure our O-team can work in a way that best fits their needs, whether that’s remote-first, hub-first, or hybrid (50/50). 

Otrium is also committed to fostering an inclusive and diverse community of employees with a strong sense of belonging. We believe we are bettered by all forms of diversity, and take pride in working with talent from every walk of life and corner of the world. In the spirit of inclusivity, qualified applicants will be considered without regard to age, ethnicity, ability, gender, gender expression, gender identity, nationality, race, religion, or sexual orientation.

Here’s to freedom, flexibility, and global inclusivity!

 

Your impact

As our Customer Marketing Automation Specialist you will be responsible to increase customer engagement and retention by the key concepts “right message”, “right time”, “right place”. You will focus on creating and improving best in class customer journeys with a test-learn-optimize approach. Are you a self-starter who is used to bounce ideas off others, but doesn't wait for instructions to take action? 

This is a role for someone who is passionate about technology and analytics and enjoys working across teams. If you thrive in fast-paced environments this position might be for you. You will report to our Head of User Engagement and be part of the user engagement team within the growth marketing department. You’ll work closely with Otrium's product and creative teams. 

Your responsibilities

• Own and manage automated drip campaigns end to end to ensure a successful outcome across multiple markets with high quality standards
• You will fully utilize the power of marketing automation and create personalised customer experiences across direct marketing channels
• Create excellent journeys across all customer lifecycle stages (onboarding, nurture, retention, loyalty, reactivation)
• Iterative content/design and journey logic to increase performance
• Measuring the impact of initiatives on campaign KPI’s and contribution to annual objectives, and develop ways to optimise and scale them (Experience with Google Analytics and/or Looker is a plus!)
• Collaborate with user acquisition, product, customer experience teams to create best in class CX across all touch points
• Support with process automation and improvement projects  

Your experience, knowledge & skills

• Ideally you have 3-5 years of relevant experience in CRM marketing, preferably in an e-commerce operation
• Proven track record in marketing automation and ability to create personal flows that entice the customer to convert
• Experience with tooling, especially ESP/marketing automation tools (experience with Iterable and/or Segment is a plus), and know how to use them accurately
• Experience with product feeds, customer databases, and ESP/ marketing system integration are considered as a plus

About you

• You understand data and are able to do extensive analysis
• Strong attention to detail and sense of ownership
• You are a self-starter who is used to bounce ideas off others, but doesn't wait for instructions to take action
• Comfortable working in a fast-paced environment and able to respond to change or uncertainty with a positive attitude and a willingness to learn
• Passion for technology, customer behaviour, fashion and retail
• You have a positive mindset and bring a great vibe to the team;
• You are a great communicator
• You are a team player and like to celebrate successes together! 

 

Our values: #WearIt

Every member of the O-team uses our values in their everyday working lives. They act as our internal manifesto to help us think about how we act as a collective team, and they link directly to our mission: All clothing should be worn.

• #Wins are celebrated. Next to working together, we celebrate our success together. With every target we make and record we break, we celebrate!
• #Embrace mistakes. Not only do we celebrate our successes, but we also make sure Otrium is a safe space to embrace our challenges and difficulties together.
• #Amaze our customers. You will be part of an enthusiastic and highly ambitious team with a growth and entrepreneurial mindset, ensuring that all clothing is worn by happy customers.
• #Rely on data. As a purpose-led business committed to addressing the issue of unsold inventory, we don’t blindly fall in love with ideas: we listen to what the data tells us and provide input back into the industry.
• #Impact on a global scale. The possibility to learn, grow, and contribute to one of the fastest-growing startups in Europe, and soon the US (with your help!).
• #Take ownership. Freedom and responsibility: we believe in ownership, so we will give you full responsibility to make sure you can get the job done.

What's next

Excited about what you're reading? Let us know more about who you are and why we should work together!

We look forward to hearing from you!