Digital Marketing Manager

Miaou is looking for a Digital Marketing Manager to join our growing team. This role is focused on enhancing the Miaou consumer experience through digital marketing and media strategy, identifying growth opportunities across e-commerce, digital marketing and media channels.

 

The Digital Marketing Manager oversees the development and optimization of our brand image through a digital-first strategy. We are looking for someone with expertise in e-commerce, digital strategy, user acquisition and web analytics. This position will focus on growing our customer base and growth revenue through paid and organic media. The day-to-day will vary, but the right candidate is analytical and strategic with a desire to see the tangible impact of their efforts.

 

RESPONSIBILITIES:

 

• Plan, manage and implement digital marketing strategy across all paid and organic channels.

 

• Work alongside Creative Director to help with conception, planning and implementation of all digital assets for brand campaigns, social media, product drops, e-comm, brand marketing, newsletters/emails, paid ads, etc. 

 

• Implement and streamline systems to centralize all digital marketing for the department.

 

• Optimize email flows and develop strategies to build out existing channels.

 

• Maintain and operate SMS and affiliate programs.

 

• Create marketing strategy based around product drops, promotions, and sales via e-commerce platform.

 

• Work alongside the Creative Director on lifestyle strategy of the brand outside of product pushes.

 

• Analyze digital marketing analytics weekly to dynamically adjust strategy accordingly.

 

• Create weekly reports of performance across all managed channels.

 

• Consistently look at data reports to optimize sales via paid and organic growth.

 

• Work alongside E-commerce Manager to do monthly audits of site.

 

• Liaise directly with all 3rd party digital marketing partners; Pinterest, Digital Marketing agency, etc.

 

• Work closely with web developers to optimize website SEO.

 

• Liaise and manage third party digital marketing partners to ensure all drops are streamlined through all platforms, ie. digital/ad marketing, email marketing, brand image marketing, web development, and other media and marketing interfaces.

 

• Suggest new ideas, strategies and tactics to increase traffic, conversion and ROI on digital marketing channels.

 

We are looking for someone who is familiar with the following:

 

• Google AdWords and analytics

 

• Shopify Analytics (Reporting, etc.)

 

• Search Engine Marketing (SEM)

 

• Search Engine Optimization (SEO)

 

• Product Listing Ads / Google Shopping

 

• Display and Retargeting ads

 

• Social Advertising (Facebook, Instagram, Twitter, Pinterest)

 

• Affiliate Marketing (Commission Junction, Linkshare, etc.)

 

• Native and Organic advertising

 

• Comparison Shopping Engines

 

QUALIFICATIONS:

 

• A passion for digital marketing, with strong analytical skills

 

• Interest and/or familiarity with contemporary fashion

 

• 3-5 years experience working in the digital marketing space

 

• Multi-tasker with strong organizational skills and attention to detail 

 

• MS Excel (basic functions such as VLookup, pivot tables, etc.) & PPT 

 

• Experienced with the Shopify platform (Reporting, etc.)

 

• Analytics experience, preferably with Google Analytics (Ad words)

 

• Familiarity with Adobe Creative Suite

 

• Familiar with Facebook/Instagram - Ads Manager, Reporting, Catalog, etc 

 

• Ability to turn analysis into action, execute to timelines and provide timely solutions 

 

• Outstanding verbal and written communication skills

 

To apply, please email jobs@miaou.com with “DIGITAL MARKETING MANAGER” in the subject line.