Creative director Sarah Burton will present her womenswear Spring/Summer 2022 collection on Oct. 12, the day before the opening of London’s Frieze Art Fair. The event attracts gallerists and collectors from around the world and often brings an uptick in sales for luxury brands and retailers, some of which host activations during the week of the fair.

The decision fits the pattern seen at other Kering-owned brands, including Gucci and Bottega Veneta, which have shown their collections, sometimes in novel formats, outside of traditional fashion weeks since the start of the pandemic. Stablemate Balenciaga is the sole Kering brand to return to Paris Fashion Week this season.