Manager, Content & Programming
- Recruiter
- Gap Inc.
- Location
- San Francisco, California, United States
- Posted
- 01 Dec 2021
- Closes
- 27 Jan 2022
- Ref
- R16809
- Function
- Editorial & Media
- Level
- Manager
About Gap Inc.
Our brands bridge the gaps we see in the world. Old Navy democratizes style to ensure everyone has access to quality fashion at every price point. Athleta unleashes the potential of every woman, regardless of body size, age or ethnicity. Banana Republic believes in sustainable luxury for all. And Gap inspires the world to bring individuality to modern, responsibly made essentials.
This simple idea-that we all deserve to belong, and on our own terms-is core to who we are as a company and how we make decisions. Our teamis made up of thousands of people across the globe who take risks, think big, and do good for our customers, communities, and the planet. Ready to learn fast, create with audacity and lead boldly? Join our team.
About the Role
In this role, you will manage global online performance marketing and media for our iconic brands Gap, Old Navy, Banana Republic, and Athleta. This team is product obsessed, customer-focused, innovative, fast-moving and team-oriented.
What You'll Do
Who You Are
Benefits at Gap Inc.
*For eligible employees
Gap Inc. is an equal-opportunity employer and is committed to providing a workplace free from harassment and discrimination. We are committed to recruiting, hiring, training and promoting qualified people of all backgrounds, and make all employment decisions without regard to any protected status. We have received numerous awards for our long-held commitment to equality and will continue to foster a diverse and inclusive environment of belonging. This year, we've been named as one of the Best Places to Work by the Humans Rights Campaign for the fourteenth consecutive year and have been included in the 2019 Bloomberg Gender-Equality Index for the second year in a row.
Our brands bridge the gaps we see in the world. Old Navy democratizes style to ensure everyone has access to quality fashion at every price point. Athleta unleashes the potential of every woman, regardless of body size, age or ethnicity. Banana Republic believes in sustainable luxury for all. And Gap inspires the world to bring individuality to modern, responsibly made essentials.
This simple idea-that we all deserve to belong, and on our own terms-is core to who we are as a company and how we make decisions. Our teamis made up of thousands of people across the globe who take risks, think big, and do good for our customers, communities, and the planet. Ready to learn fast, create with audacity and lead boldly? Join our team.
About the Role
In this role, you will manage global online performance marketing and media for our iconic brands Gap, Old Navy, Banana Republic, and Athleta. This team is product obsessed, customer-focused, innovative, fast-moving and team-oriented.
What You'll Do
- Execute direct marketing strategies in collaboration with brand marketing organizations
- Create and execute personalized marketing campaigns and orchestration of marketing channels
- Support digital growth through increase in performance marketing spend and optimization of the platform
- Implement digital customer acquisition strategies and measurement across brands
- Responsible for quality of services and advice in meeting business partner needs
- Responsible for end results of team and shares responsibility over resources, budget and adherence to policies
Who You Are
- Exceptional problem solving and analytical skills; must have strong Excel skills with the ability to use pivot tables, filters, build charts, and create ad-hoc models Preferred knowledge of other reporting, data, analysis tools (e.g., SAS, R, SQL)
- Well versed in marketing metrics and digital media Should be able to relate to standard marketing metrics like conversion rates, response rates, lift, ROAS, and ROI
- Familiarity with web analytics (e.g. Omniture) DMPs, ad servers, or multiple touch attribution vendors a plus
- Ability to assess relatively complex situations and analyze data to make judgments and recommend solutions
- Understanding of concepts and procedures specific to own subject area (add subject area here)
Benefits at Gap Inc.
- Merchandise discount for our brands: 50% off regular-priced merchandise at Old Navy, Gap, Banana Republic and Athleta, and 30% off at Outlet for all employees.
- One of the most competitive Paid Time Off plans in the industry.*
- Employees can take up to five "on the clock" hours each month to volunteer at a charity of their choice.*
- Extensive 401(k) plan with company matching for contributions up to four percent of an employee's base pay.*
- Employee stock purchase plan.*
- Medical, dental, vision and life insurance.*
- See more of the benefits we offer.
*For eligible employees
Gap Inc. is an equal-opportunity employer and is committed to providing a workplace free from harassment and discrimination. We are committed to recruiting, hiring, training and promoting qualified people of all backgrounds, and make all employment decisions without regard to any protected status. We have received numerous awards for our long-held commitment to equality and will continue to foster a diverse and inclusive environment of belonging. This year, we've been named as one of the Best Places to Work by the Humans Rights Campaign for the fourteenth consecutive year and have been included in the 2019 Bloomberg Gender-Equality Index for the second year in a row.
