First multivitamins got the beauty treatment, now it’s probiotics and other supplements for digestive health. But marketing something that deals with a not-so-sexy element of our bodies as a beauty product takes a bit of extra effort.

Charlotte Palermino, a leading ‘skinfluencer’ and co-founder of decidedly not clean skin care brand Dieux, is using her platform to shift the conversation around “clean beauty.”

More than ever, consumers are looking for spiritual meaning from the products they buy.

This week, everyone will be talking about what comes next for American retail, the prospects for the luxury watch market and Goop’s online wellness summit. Get your BoF Professional Cheat Sheet.

Wellness brands are seeing surging demand but risk a backlash or even legal trouble if they tackle Covid-19 head on. The solution: stay-at-home tips and lots of talk about ‘immunity boosting’ products.

This week everyone will be talking about the trade talks at the G20 Summit, H&M's latest earnings and In Goop Health's first summit in London. Read our BoF Professional Cheat Sheet.

Michelle Pfeiffer is launching her first beauty line with a collection of ‘clean’ fragrances. But are star wattage and a unique product enough in a market that rewards whichever start-ups generate the most buzz on social media?

To the surprise of the medical community, Gwyneth Paltrow's lifestyle brand has become the epicentre of the multi-trillion dollar wellness industry.